Case Study 2004 - Japanese Company Set Up
Building a Business Infrastructure in new Regions - Japan (2004).
Desire for growth in Japanese market penetration, dissatisfaction with remote sales management from Canadian HQ, concern over margin given away to agents, and potential for impending new acquisitions led to a requirement to set up local operations in Japan for this PE backed $150m Canadian software vendor.
In 2004 management of the APAC market was passed to the EMEA division following their success in that region. There was a strong desire to grow revenue and profitability, especially for Japan as the largest potential market in Asia.
Stuart’s Operations responsibilities were extended to include APAC, and the head of EMEA sales & marketing was also given extended remit for that region. The two worked together to devise and implement a plan to increase Japanese sales and profit contribution.
After meeting with the existing local agents it was agreed to terminate their contracts and set up an in-house operation. A Japan KK was set up and a local GM recruited. Stuart then worked with him to identify and secure offices, set up budget plans and reporting systems, and interface with the Corporate reporting infrastructure (which had no Japanese language capability).
At the same time, Stuart negotiated exit terms and arrangements with the local agent, including transfer of product, components, IP, channel management, retail shelf space and support to ensure receivables. These were difficult negotiations with a very traditional large Japanese business, crossing significant cultural divides, but overcome with outstanding results. New supply chain arrangements were made with third party production in Taiwan, at pricing negotiated to match costs in China, and warehousing/distribution of finished goods in Japan. An existing E-store and customer support partnership also had to be transitioned.
The creation of this infrastructure set the platform for Japanese revenues of traditional company products to grow by 50% in the next two years, and a successful acquisition of a major competitive product in that market which also experience significant subsequent revenue growth.
This case study demonstrates experience and skills in adapting to work successfully in one of the most culturally challenging environments for Western businesses, engaging with local business leaders to achieve difficult transition negotiations, and supporting the creation of a new and successful regional operation. Please close this window to return to the main case studies page of the Opptic web site.
Last Updated (Wednesday, 05 January 2011 11:13)